Republic of Ireland

Before you start sending SMS messages to the Republic of Ireland, please ensure that you understand the regulations around messaging in the country. All programs are required to be compliant with the applicable laws. Please contact our Support team if you are unsure about any of these regulations.

Restriction	Description
DND exists	No
Time restrictions	No
International vs local split	No
Local traffic	N/A
International traffic	N/A
General content restrictions	Yes - Prohibited content includes political, religious, unsolicited promotions, and gambling.
Content registration required	No
Opt-out instructions required	Yes – SMS campaigns should support HELP/STOP messages in the end user's local language.
Sender ID regulations	From July 2025, sender IDs need to be registered with the SMS Sender ID Registry provided by Comreg.ie. This is designed to help protect the Short Message Service (SMS) as a reliable and trustworthy communications channel. From early July 2025, traffic without registered sender IDs will be flagged as “Likely Scam”, and from October 2025, will be blocked. Customers must register their sender IDs by going to https://senderid.comreg.ie/sender-id-sign-up . The participating aggregator (PA) should be selected as “Clickatell Limited". Certain generic sender IDs (e.g., “INFO”, “NOTICE”) are prohibited. Numeric sender IDs may be blocked by some operators.
Sender ID registration offered by Clickatell	To be confirmed.
Sender ID documentation required	No
Country supports MNP	Yes