SMS Country regulations and restrictions

India

Several restrictions are in place regarding SMS messaging in India, particularly when it comes to the country’s National Do Not Call (NDNC) list. There are also other restrictions in place regarding sending times and volumes.

Alternatively, read more at the Telecom Regulatory Authority of India.

We suggest you work with a sales advisor to ensure compliance with all SMS regulations. Get in touch now and set up your messaging program with the help of our experts.

Restriction	Description
DND exists	Yes.
Time restrictions	Marketing messages can only be sent Mon-Sun, 9AM - 9PM.
International vs local split	Yes.
Local traffic	No.
International traffic	We only offer international (ILDO) routing via our platform.
General content restrictions	You may not send more than six messages per hour with the same content, from the same sender, to the same number. Transactional routes cannot be used for sending any messages relating to stocks and/or shares. To use transactional routes for stock market activities, you’ll need to get certification from stockbrokers and/or entities registered with the Securities and Exchange Board of India (SEBI). The certification must follow the guidelines below: Certification must be written on the entity’s company letterhead The entity should be registered with SEBI The entity should mention the command line interfaces (CLIs) to be used by them and the nature of the messages/content to be used Purchase order validity No opt-in messages should be sent via transactional routes. An opt-in message can be sent to the end-user only if they've submitted a documented approval. Web opt-ins are not accepted as approved opt-ins. Any invitations related to social media/websites/OTTs need to have their content confirmed and whitelisted prior to being sent via transactional accounts, and violating this can result in heavy fines.
Content registration required	Yes.
Opt-out instructions required	No.
Sender ID regulations	Sender IDs will be overwritten for ILDO traffic.
Sender ID registration offered by Clickatell	Not supported.
Sender ID documentation required	No.
Country supports MNP	Yes.